Drew Estate cigars was founded in 1996. Soon after, they released the hit cigars named ACID, which are cigars infused with essential herbs, oils and botanicals. Since then, Drew Estate would find success in the premium cigar industry with releases such as Liga Privada, Undercrown, Herrera Esteli, Norteño, and more.

The company has grown into the largest producer of handmade cigars in Nicaragua, and was purchased by Swisher International Inc. in 2014.

While working at Drew Estate, my main focuses were:

• Digital and print
• Experiential
• Marketing and sales collateral
• Quarterly Trade programs
• Strategy, execution, and management of Merchandising
• Event representation

After a year at Drew Estate, I transitioned to Creative Director of their sister company “John Drew Brands”.