About ME
I’m Jaclyn, one of the few people lucky enough to enjoy their hobby as their day job. I love conceptualizing and collaborating to create brand identities, websites, packaging, digital, experiential, and owned content. Most of my history has been focused on regulated industries like tobacco, wine and spirits, and cannabis. Because of my 15+ years with global brands, many people worldwide enjoy the products I’ve designed.
I’ve honed skills over the years in every aspect of creating a product and taking it to market, from defining goals and strategy to recommending copy considerations and design execution and development.
Building long-term work relationships with clients and companies has been a key to my success and career progression. In all humbleness, many of my clients come back for their future design needs, and I’m incredibly grateful for and proud of it.
Learning new skills is an ongoing passion of mine, and I have acquired much of my design knowledge through immersion. I wear multiple hats and am not afraid to try something new.
What I believe
Be honest.
Treat everybody the way you like to be treated.
Think about the impact each deliverable has on the business goals.
How something functions is as important as how it looks.
Personal Hobbies
I balance my personal and working life with outdoor activities (hiking, camping, biking, fishing), visiting antique stores and estate auctions, and spending time with family and friends.
Featured Work
Recommendations
“Jaclyn is a creative leader who brings strategy, human sense, and business acumen into every challenge that rolls across her desk. I had the pleasure of hiring and watching her grow through an exciting industry and hyper-growth organization that delivered compelling solutions across major culture moments, pivotal SaaS products, and content expressions. She is able to quickly strip away the distractions and dig deep into what is going to drive a positive experience to help move the business forward. Her collaborative energy is contagious and immediately creates a safe space for everyone involved to feel included in the effort at hand while remembering that laughter brings out the best in people. I thoroughly encourage any organization to bring her in for immediate impact and can’t wait to see what trail she hits next in her career.”
“Jaclyn is a very talented, knowledgeable, and effective leader when it comes to art direction, branding, and design in general. She’s always been solutions-oriented where she is able to effectively infuse her creativity with a strategic vision both in larger initiatives, to smaller ones. Outside of her expertise within her skill sets, Jaclyn has always been a pleasure to work with from a teammate standpoint. She is extremely approachable with her great personality, and is always willing to help out her team however she can. It’s been an absolute pleasure being able to work with Jaclyn!”
“Jaclyn is an excellent collaborator and talented designer, anyone would be lucky to work with her. I could always count on Jaclyn to turn around high quality creative within the necessary time frame, which was quite challenging given the volume of work she managed. She is incredibly hard working, very professional, always pleasant, and has great vision. I envy the lucky teams who get to work with her in the future!”
“Jaclyn is an innovative and immensely talented creative leader. She provides constructive, productive and effective solutions for brand creative with strategic considerations – from big-picture campaign considerations to channel-specific objectives in mind. Curious, innovative, efficient, flexible, and always a pleasure to work with. This is how I would describe our professional relationship. I would undoubtedly recommend her to anyone who has the pleasure to work with her.”
“Jaclyn is an incredible designer and team leader who brings not only her valuable skillset to the table, but also her endearing personality. She is often thinking outside the box, bringing the initial vision into a better place than when conceived.
It is a pleasure and privilege to work alongside of her.”